This Career Cluster® is focused on planning, managing, and performing marketing activities to reach organizational objectives.

The Employability Skills for Career Readiness Standards must be an integrated component of all CTE course sequences.

• Employability Skills for Career Readiness Standards

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The Marketing program provides students with the overall principles of marketing and business administration. Areas of study include economic systems, business fundamentals, marketing information, product/service management, promotion, pricing and professional selling.

• Program Standards - Marketing (pdf)
• Supplemental Program Resources – Marketing Standards (pdf)