This Career Cluster® is focused on planning, managing, and performing marketing activities to reach organizational objectives.
The Employability Skills for Career Readiness Standards must be an integrated component of all CTE course sequences.
The Marketing program provides students with the overall principles of marketing and business administration. Areas of study include economic systems, business fundamentals, marketing information, product/service management, promotion, pricing and professional selling.
The Marketing program provides students with the overall principles of marketing and business administration. Areas of study include economic systems, business fundamentals, marketing information, product/service management, promotion, pricing and professional selling.
Students who started the program of study in or prior to the 2021-22 school year will complete program sequence as stated in the 2020-21 CTE Course Catalog. The Level 3 course for students who started the program of study in or prior to the 2021-22 school year will be offered through the 2023-24 school year.