The Marketing & Sales Career Cluster focuses on promoting products, understanding consumer needs, engaging with communities, and driving sales. It integrates digital marketing, data analysis, brand promotion, customer relationship management, strategic communications, human-centered design, and retail strategies to build strong customer connections and support business growth. This Cluster is essential in all industries for creating value, effectively reaching and engaging target audiences, and achieving commercial success in a competitive marketplace.

The Employability Skills for Career Readiness Standards must be an integrated component of all CTE course sequences.

• Employability Skills for Career Readiness Standards

The Marketing program provides students with the overall principles of marketing and business administration. Areas of study include economic systems, business fundamentals, marketing information, product/service management, promotion, pricing and professional selling.

• Program Standards - Marketing with Complementary Course Standards (pdf)
• Supplemental Program Resources – Marketing Standards (pdf)