Arts, A/V Technology, and Communications


Overview

This Career Cluster® is focused on designing, producing, exhibiting, performing, writing, and publishing multimedia content including visual and performing arts and design, journalism, and entertainment services.

    The Employability Skills for Career Readiness Standards must be an integrated component of all CTE course sequences.

    Fashion, Textiles, and Design

    The Fashion, Textiles, and Design program provides students with an introduction to the fundamentals of fashion, design, and construction. Areas of study include individual image, psychological and social aspects of clothing, wardrobe planning, consumer decision-making, pattern and textile selection, construction techniques, handling and care techniques, the use and care of sewing equipment, clothing repair, and fashion-related occupations.

    Graphic Design

    The Graphic Design program provides students with an introduction of the principles of creating graphic works. Areas of study include elements and principles of design, production aspects, legal and ethical issues, and portfolio development.

    Multimedia Communications

    This program introduces students to various media technologies used in business of digital communications. Areas of study include elements and principles of design, media platforms, legal and ethical issues in project development, production tools and techniques, marketing concepts and social media, professional communications, and content creation. Practices incorporate an appreciation of alternative and culturally diverse perspectives essential in business communication.

    Photography

    The Photography program provides students with the principles of commercial photography. Areas of study include camera and lens operation, lighting, image capture and digital image editing and processing. Students learn the history of photography, legal and ethical issues related to the industry, and develop a portfolio.

    Radio Production

    The Radio Production program provides students with the concepts and skills needed for radio broadcast production. Students learn on-air production techniques, news writing, sound gathering, and production operations through the platform of an internet radio station. Marketing and station promotion are also learned.

    Theatre Technology

    The Theatre Technology program instructs students in the craft and technical skills of theatrical production. Instruction includes theatre safety, lighting, scenic design and construction, and stage management.

    Video Production

    The Video Production program provides students instruction in the various video production processes and techniques. Areas of study include camera operation, On-Air program production, creative works, and video editing. Students will produce original video and live broadcast productions. Emphasis is placed on writing, pre/post production, editing techniques, and studio and engineering procedures.