The Marketing standards and programs of study follow industry validated national standards and program recommendations from MBA Research and Curriculum Center, a consortium of states supporting Business and Marketing education. Students have opportunities to prepare for industry certifications, postsecondary education and the workplace.
The Employability Skills for Career Readiness Standards must be an integrated component of all CTE course sequences.
The Marketing program provides students with the overall principles of marketing and business administration. Areas of study include economic systems, business fundamentals, marketing information, product/service management, promotion, pricing and professional selling.